If you haven’t already embraced the idea of business article marketing, you should seriously consider doing so. Article marketing is not only a great way to talk about your business and tell customers about your field, it is also a great way to get more eyes to your website.
After you set-up a website or blog, the next step is getting more traffic and backlinks to your site. Article marketing is a great way to accomplish this. After you write a well written article – or hire a freelance writer to do so – you submit the article to one of the major article directories.
Ezine Articles is one of the largest article directories available online today. Virtually anyone who writes good content (in English) can have their articles posted on Ezine Articles. The sign-up process is simple and you can start submitting content immediately. The great part about Ezine is that they allow authors to add a 2 active links at the bottom of their articles. When people are finished reading your content, they can click on the link to go directly your website.
So why exactly is business article marketing sooooo important for online business? Here are 3 reasons why article writing will help increase traffic to your website or blog.
1) Backlinks - This is probably the most important reason why article marketing is so beneficial. Backlinks are inbound links to your website from another site. As mentioned above, some article directories will allow you to put an active link back to your website and these are the directories you want to submit content to. Some directories will not allow you to add in backlinks so be sure to choose one that does. A few of the larger sites that allow active links include: Ezine Articles, Go Articles, ArticlesBase, and Article City. Google and other search engines also give higher ranking to websites that have lots of inbound links to their sites. By increasing your inbound links through article marketing, you will be increase your placement in the SERPS.
2) Increased Exposure – By writing and submitting content to article directories online, you increase traffic to your website. This is because when you submit your content to these sites, other online marketers are able to come and swoop up your article and post them on their websites. They are allowed to do so if they leave the resource box intact – the place where you enter the link to your website. People online are always searching for new content/articles to place on their websites and if you write a well written article, they may very well choose yours to place on their site. Also, if you choose your keywords properly and do the correct amount of keyword saturation, Google and other major search engines will pick up your articles and display them within the search engine results page (SERPS). Choosing keywords is topic for another day so we will cover this in the near future.
3) Expert in Your Field – By writing articles in a field that you are familiar with, you can establish yourself as an expert. The more articles you write, the more people will come to see you as an expert in your field. More people will want to read your content and they will tell others about it as well through social bookmarking, etc.
Business article marketing is a huge part of online business development. By writing content on something you are familiar with you will increase traffic to your website. This is accomplished through inbound links, content spreading, and through establishing yourself as an expert. Start with one article directory and then branch out. I recommend starting with Ezine Articles since they get high placement in Google and other major search engines and then move on to a few others.
Thank you, I love to read articles that are informative and beneficial in nature.